IT Carlow promotes engineering careers through online media campaign
18 January 2017
Institute of Technology Carlow and the Microelectronics Industry Design Association of Ireland (MIDAS) have teamed up to raise awareness of career paths within the microelectronic sector in Ireland. The microelectronic sector contributes an estimated €5 billion annually to the national economy and the demand for STEM (science, technology, engineering, maths) graduates to fuel this technological engine continues unabated.
Rolf Zaska, lecturer in TV and media production within the Department of Aerospace, Mechanical and Electronic Engineering at IT Carlow, and Fearghal Hannaway, publicity chair of MIDAS and founding partner with Smart Achievement have produced a short video profiling the role of an applications engineer working for Analog Devices, Limerick. The debut screening took place at the recent MIDAS annual general meeting and was very well received from the audience comprising senior management from member companies.
“The ability to capture and present a complex engineering role within a two to three minute screening, and explain it in such an exciting and tangible manner to a student and non-technical parental audience, is central to the aims of our campaign. Rolf’s ability to take the concept from ideation through production has been outstanding. This production will be used by MIDAS as part of its online media campaign,” explained Fearghal Hannaway.
“This is a very worthwhile project to be involved in. It aims to provide a sense of transparency for young people who are interested in finding out more about engineering as a career path. Robert McAdam’s enthusiasm for his role as field applications engineer with Analog Devices was apparent from the moment I met him. It was my job to bring across his passion in video format. Our team was very dynamic and I was supported throughout by IT Carlow and Fearghal Hannaway from MIDAS,” said Rolf Zaska.
“The diversity of roles and career pathways associated with microelectronics is somewhat surprisingly unrecognised by those outside the sector and is, in part, responsible for the dearth of engineering graduates,” said Dr Donnacha Lowney, head of Department for Aerospace, Mechanical and Electronic Engineering at IT Carlow.
“Whilst we have seen an increased uptake in the application numbers for STEM related programmes, Rolf and MIDAS have taken a first step in a targeted campaign to explain the opportunities to potential students and parents alike. Within our department, Rolf and colleagues in the TV and media programmes work alongside colleagues in the engineering programmes in the formation of our students. As such, Rolf has been able to bring a unique perspective to this excellent production,” he added.http://www.engineersjournal.ie/2017/01/18/it-carlow-promotes-engineering-careers/http://www.engineersjournal.ie/wp-content/uploads/2016/12/IT-carlow-FEAT-1024x765.jpghttp://www.engineersjournal.ie/wp-content/uploads/2016/12/IT-carlow-FEAT-300x300.jpgNewsAnalog Devices,career,IT Carlow,jobs,Limerick,microelectronics,MIDAS,STEM