Fresh branding set in stone at Roadbridge
03 April 2018
Roadbridge Foremen planning work at Center Parcs Longford
Roadbridge is excited to introduce the new branding for the company, as it progresses into its 51st year of operation. “Sad and all as we are to leave behind a logo that has served us well for several years, the time has come for a fresh look and feel to the company to reflect our progressive approach to engineering,” the company said.
“The opportunities that a rebrand offered also gave us an opening to introduce several new initiatives and we decided to use this impetus to remind our workforce of the importance of working in a safe manner at all times, as well as improving our visual image.
“Alongside this, we have also recently introduced a coloured helmet system with the new branding, consisting of four colours: White – Management; Black – Supervisors and Foremen; Blue – Machine Drivers and General Operatives; and Yellow – Visitors. The selection of Black for Supervisors is also timed to overlap with a new training course called Site Supervisors Safety Programme (SSSP), which is being developed by the construction industry in conjunction with the CIF and is being endorsed by the Construction Safety Partnership.
“To coincide with the new logo, the board and heads of the safety and quality departments created the bespoke Roadbridge ‘Your Safe Path’ initiative. A list of five critical safety rules were developed and a card was issued to all workers across Ireland and the UK. The cards were linked to a charter board, which is signed by all site workers, along with containing the signatures of the board to show their commitment to working safely.
“Roadbridge have traditionally been a company that have been shy in terms of publicising ourselves, so one of our aims is to change this approach and be more visible. Upon seeing a recent post on LinkedIn, where we proudly showed off one of the newly branded jeeps, one of our peers quipped ‘at least now we’ll see the competition coming!’ This is in fact something that the company have long since lagged on, as it was felt that those that need to know who we are do!
We are also delighted to be welcoming the Engineer’s Ireland Conference to our home, Limerick this month, and will be proudly acting as a main sponsor for the event to help in the launch of the brand, so we hope to get a chance to meet up with the best and brightest over the course of the event.
“2018 is shaping up to be a very busy year for us in Ireland, throughout the United Kingdom, as well as the other countries that we operate from, and with our strategically placed offices, we are well situated to mobilise quickly for projects. The new branding has given the company a fresh outlook and a drive to push ourselves on, so there is a real feeling of new beginnings throughout the organisation.
Although we have changed our look, we still believe in staying true to our basic beliefs, namely that our people come first, so we will continue to be an employer that people want to come and work for, while developing our loyal workforce in a safe and conscientious way.
If you are interested in learning more about us and our activities, please browse our website at www.roadbridge.ie.http://www.engineersjournal.ie/2018/04/03/fresh-branding-set-stone-roadbridge/http://www.engineersjournal.ie/wp-content/uploads/2018/04/Figure-1-Roadbridge-Foremen-planning-work-at-Center-Parcs-Longford-1024x682.jpghttp://www.engineersjournal.ie/wp-content/uploads/2018/04/Figure-1-Roadbridge-Foremen-planning-work-at-Center-Parcs-Longford-300x300.jpgSponsored