Google unveils new female emoji to empower young women
16 May 2016
Software engineer, person coding, working on laptop
Google is hoping that a female engineer emoji, along with twelve other new emoji that depict women across a representative sample of professions, will empower young women and better reflect the pivotal roles women play in the world.
Google is looking to increase the representation of women in emoji and has proposed that Unicode implementers do the same.
The idea is to create a new set of emoji that represents a wide range of professions for women and men with a goal of highlighting the diversity of women’s careers and empowering girls everywhere.
The designs have been presented to the Unicode consortium, the body that approves and standardises emoji.
The team said that they hoped the samples would “empower young women (the heaviest emoji users) and better reflect the pivotal roles women play in the world”.
It includes a software engineer, healthcare workers, scientists and businesswomen.
The team of Google engineers cited a New York Times op-ed called “Emoji Feminism” as the motivation for its new characters.
“Where, I wanted to know, was the fierce professor working her way to tenure? Where was the lawyer? The accountant? The surgeon? How was there space for both a bento box and a single fried coconut shrimp, and yet women were restricted to a smattering of tired, beauty-centric roles,” wondered Amy Butcher in the piece.
Young women are the heaviest users of emojis. According to a September, 2015 SocialTimes report by AdWeek, 92 per cent of online consumers use emojis. Of that user base, 78 per cent of women are frequent emoji users, versus 60 per cent of men.
Age breakdowns of the emoji-active user base reveal that 72 per cent of those under 25 are frequent emoji users, and 77 per cent of users aged 25 – 29 are frequent users. Emoji usage begins dropping at age 30 with frequent usage dropping to 65 per cent for ages 30-35, and 60 per cent for people over 35.http://www.engineersjournal.ie/2016/05/16/google-unveils-new-female-emoji-to-empower-young-women/http://www.engineersjournal.ie/wp-content/uploads/2016/05/Engineer-Emoji.bmphttp://www.engineersjournal.ie/wp-content/uploads/2016/05/Engineer-Emoji.bmpNewsGoogle,software,STEM,women in engineering